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Legion Aire Marketing

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Legion Aire Marketing



Tips For Successful Online Recruitment

Online recruitment is increasingly becoming popular among recruiters. That’s because it is convenient, fast, and cost-effective compared to traditional methods of recruitment. Simply put, online recruitment is a type of recruitment whereby people seeking to recruit and hire top talent using the power of the internet or online job boards to do so.

So, how do you ensure that you get the most qualified candidates for your positions? Well, in this article we give you tips to help you make your online recruitment successful. Here are tips to help recruiters get the most out of online hiring events:

1.  Make sure your career page is mobile-friendly

It is no secret that mobile usage has grown tremendously over the years, and it has affected every aspect of our lives. This includes even our professional lives, including our careers, which include potential job searches.

Research shows that 81% of Americans own a smartphone. In addition to that, over 70% of web traffic happens on mobile devices. Of course, this shows that you must include a career page on your website and make it mobile-friendly. If you fail to do that, your online recruitment efforts will go to waste.

2.  Implement social media strategies

Social media has become a vital tool for most recruiters. Research shows that 92% of recruiters use social media in their recruitment efforts. So if you haven’t implemented social media strategy in your recruiting process, this is the time to do so. A few tips to help you implement social media in your recruitment efforts include networking online through social media channels, posting relevant posts in forums related to your industry, and sharing relevant content with your followers or connections. While there are several social media platforms you can use, the best one for both online recruiting and hiring is LinkedIn.

3.  Identify your target audience

Identifying your target audience is crucial if you want to get the best candidates to work for your company. Find out where these potential candidates are, how you can get their attention, and how you can position yourself in front of them.  Do the legwork earlier so that you don’t have to do it later.

4.  Utilize video for communication

Videos are more likely to be shared on social media than any other form of content. In addition to that, video allows you to accomplish numerous things simultaneously such as branding your organization in a positive way and explaining to your candidates how attractive your open position is.

5.  Pre-screen your candidates

Don’t just assume that every suitable candidate will do the job perfectly. You need to define what results you want to achieve and the candidates that match your expectations. Employment screening tests include cognitive ability tests, personality tests, etc.

6.  Use online recruitment tools to make the process perfect

If you are considering online recruitment, you need online recruitment tools that will help you make the recruitment process successful.  If the process is better, the results will be better too. There are various online recruitment tools you can utilize to make the process perfect.

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Advantages and Disadvantages of investing in Post Office Fixed Deposit

When it comes to investing your hard-earned money, you should always plan ahead and conduct research before deciding on a strategy. This is due to the fact that numerous factors such as interest rate, investment period, and operational flexibility, among others, might influence your investment selection. As a savvy investor, you must weigh your options and devise an investment strategy after examining a variety of aspects.

When investing money, it’s tempting to get carried away by market trends and newspaper headlines, but it’s important to consider your investment goal, the amount of money you have, and your future financial needs. If you’re having trouble deciding between fixed deposit and post office fixed deposits as an investment, it’s a good idea to consider your alternatives carefully and make your decision appropriately.

  • Fixed deposit

A fixed deposit scheme is when you deposit money in a bank account or with an NBFC for a predetermined period and at a predetermined rate of interest. As a financial tool, FDs have proven to be one of India’s safest and most promising investment options. It has consistently shown positive results over a long period of time. Fixed deposits are a good investment option for people who want to be conservative with their money.

  • Post office Fixed Deposits

Post office savings schemes are not a single scheme, as the name implies. Instead, it gives a list of risk-free and dependable investing options. The post office schemes are available at all of the country’s post offices. PPF, which is available in every Indian city’s post office as well as all public and private sector banks, is one of the most well-known post office schemes which provided different post office FD interest rates for different tenors.

Wrapping Up

Both fixed deposit and post office savings plans have their own set of benefits and drawbacks. The amount of money you have to invest determines whether you should invest in a fixed deposit or a post office fixed deposits. Most post office savings schemes allow you to invest a nominal amount on a regular basis, whereas a fixed deposit allows you to contribute a lump sum amount for a defined duration. Before making an investment decision, you can plan your investment by examining numerous factors such as post office FD calculator, tax efficiency, and service quality.

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Major Contemporary Art Styles

Reading and learning about arts would probably provide various definitions of the term “Art styles.” However, it can be challenging to define when it comes to the contemporary world.

How’s that?

Since art entails a wide array of ideas or concepts, themes, subject matters, and technological mediums put together by different artists of diverse cultures, it may be hard to know some artists’ minds or intended message.

But, simply put, art is an expression of human creativity, imagination, and skills that help people connect, relate or develop some emotional connections with reality. Therefore, the contemporary art style is a window of creativity, where artists help audiences understand and connect with the concepts through either painting, photography, sculpture, performance, and audio or video clips.

Here are some contemporary art styles and their characteristics:

Abstract Art

Abstract art is also known as non-objective art or concrete art. It originates from the elements of the natural world presented in shapes, geometric patterns, colors, or gestural marks. However, they are detached from the regular or truest formats.

For instance, objects are represented by various shapes and marks with colors to symbolize certain emotions. This form of art seeks to replicate the object’s existence in real life by simplifying and rearranging the artist’s interpretation of reality. Abstract art is all about patterns, textures, colors, lines, and compositions based on various landscapes and figures, plus an artist’s interpretation.

Figurative Art

This is a realistic representation of real-world concerns or issues through human or animal figures. And this makes it a complete contrast of abstract art- which does not use recognizable motifs. This art style can be used together with other forms like abstract, cubist, or minimalist art in bringing concepts and ideas to reality.

Minimalist Art

This type of art uses various geometric shapes like rectangle, oval, or square to depict reality without imitation. In other words, it’s an American art where a personal or direct human expression is kept to a minimum.

The driving force behind this type of art is the belief that art is what people see when they look at a picture or drawing. It further dictates that people do not have to relate what they see with anything but the art itself- that the art should be at the forefront without having to prioritize personal expression.

Still life Art

Still life art is art depicted in inanimate objects. They are primarily artificial or natural things like fruits, food, flowers, games, and other inanimate items. In contemporary art, this type of art represents or depicts the celebration of material fulfillment or pleasures to remind the audience of the brevity of human existence or life.


Typography art style uses exiting, or any new typeface arranged text to convey the intended message. They are alphabetical letters designed to express specific techniques, brand identity, or feelings. It’s the most common contemporary art design for the print or web design field.

Surrealist Art

Surrealist art uses proactive imagery focusing on exploring peoples’ subconscious or irrational notions. Here artists experiment with using various languages or objects to pass their internalized thoughts.

Geometric Art

As the name suggests, geometric artists use different geometric shapes, angles, or lines to bring out ideas or concepts.

Pop Art

In contemporary American art, pop has become the most common artistic development, especially in commercial cultures, consumerism, and mass media. It’s a type of art where artists incorporate different brand names, logos or images of celebrities to help convey their messages.

Another typical art style is sculpture art that uses carving, casting, and modeling techniques to convey information to the public.

In conclusion

Human creativity is without limits when it comes to presenting imaginations, thoughts, or conveying a message. They could develop various quality, eye-catching, emotional, and connecting arts that represent the real world.

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AI Driven Life Insurance Premiums – What to expect

Artificial intelligence is one of the most sought-after technological advancements in recent history. It is the concept of creating software and machines that can think independently and evolve based on their experiences. The idea is to combine digital infrastructure with human-like instincts. Due to the novelty of the idea, there are endless applications for this technology. Some of them include improving communication through better smartphones, improving, and creating medical procedures. The overall reason that people want artificial intelligence is that it offers them convenience.

One example of applying artificial intelligence to life insurance. It can make life insurance companies better at analyzing different parts of life coverage. This, in turn, means that customers could get better insurance products and a higher level of service.

How AI can help with life insurance premiums

The place in life insurance that artificial intelligence can do most in is deciding the premium. It can help insurance companies assess the mortality risk of a customer better. This is because the premiums that insurance providers offer you is highly dependent on your mortality risk. But insurance providers often have a hard time matching the right amount of risk with the right amount of premium. On the other hand, AI is very smart at measuring and classifying risk. Hence, with AI, you may end up in a risk class of your own. This means that the premium calculations for you would have to be unique. This, in turn, means that you would have a personalized premium to pay for the right amount of coverage.

Should you buy life insurance with personalized premiums?

There is no straight answer to whether you should buy life insurance that has personalized premiums. The right thing to do here depends on what your insurance needs are. Whether AI is involved or not, you have to focus on the features of life insurance, which remain the same. The only thing that may change is the amount you are getting your coverage for.

The base purpose of life insurance is to make sure people feel at ease and prepared for two possibilities. The first is their sudden death. If you are the breadwinner of your family, your death has more than just an emotional impact on your family. There is also the huge worry of how they will fare financially in your absence. The second possibility is not having dignity and financial independence in your retirement. As an added goal, many people wish to leave something for the next generation. The benefits that life insurance offers make sure that all of these goals are met. Hence, the only thing you need to check is whether the AI personalized premiums affect your path to these goals. If they don’t, it is better to have a premium that matches your risk profile.

Would AI personalized premiums be lower?

While there is all this talk of how AI would be a great way of setting premiums for life insurance, the question that concerns many customers is would they get lowers premiums. Well, until the use of AI to determine premiums is a common practice, there is no way of answering that question in a definite manner. However, many insurance experts believe that premiums determined through AI will be lower. This might be especially true for some types of life insurance policies like term insurance. With plans like term insurance already having lower premiums, using AI to determine premiums for them could be the best thing that prospective life insurance buyers could hope for.

Life insurance is a product that is constantly evolving. The idea of having AI-driven life insurance premiums is the perfect example of that. However, there may still be time for the idea to become a reality. Meanwhile, you need to make sure that your family is protected against any unfortunate event. So, look for an insurance policy that offers you good protection at an affordable price and buy it.

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